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The Brits Catch On: BBC Uses QR Codes in The Good Cook

22/06/2011

How many times have you watched a cooking show and struggled to keep up writing down the ingredients and procedure while following the directions given by the chef-host?  How many times have you been left wondering if it was 1 tablespoon or 1 teaspoon of sugar?  Have you ever wondered what saffron is and where to buy it?

These are some of the heartaches of a cooking show fan.  Most people who watch cooking shows would certainly want to try out the recipes being presented and prepared on the show, but alas, it is very difficult to catch up or to remember what’s being said.  

The BBC has come up with a solution to this dilemma by including QR codes to The Good Cook, a cooking program on the British channel.  It's going to be the first cooking show to come up with QR codes that would give the viewers the recipe featured on the show.  What's more, these QR codes can also give out details about the various ingredients used in the recipes.

The BBC is credited for being one of the first few brands to embrace and use QR codes.  It even had one customized QR code designed for them.  Now they are using the technology to make it convenient for their viewers.  So throw away those notepads or stop recording cooking shows you like.  With QR codes, all you have to do is to scan the code you see on your TV screens with your smartphone and QR code reader.

The Good Cook aims to give homemakers the ability to have food that tastes and looks like it came from a restaurant using common ingredients at home.  These QR codes make it simple to do just that.

The show, hosted by Simon Hopkinson, will be shown on BBC1 and on the on-demand service BBC iPlayer starting July 2011.  

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CustomQRCodes.com provides eye-catching, beautiful and intuitive designs for you.  We make sure that our custom QR codes match your requirements and can even match your current designs.

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