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French QR Code Magazine Launched

19/01/2012

qweekrA new magazine that is almost completely comprised of quick response codes has been launched in France. The 16-page magazine, named QweekR, is published bi-weekly and is entirely interactive. All readers need to do is scan the featured QR codes using their smartphone and they get taken to online articles, blog posts and even videos on a variety of topics.

The magazine, which is the brainchild of French entrepreneur Frabrice Le Peutrec, is funded by advertisers based in the country’s Nantes and Loire Atlantique regions. As such, some of the 90 QR codes featured in QweekR take people to pictures and advertisements. The magazine’s primary goal, however, is to drive traffic to QweekR’s website.

The magazine’s first issue was published on December 15, selling 3,000 copies. One of the highlights of the first issue was the half a QR code that was printed on the magazine. The other half was put on display at a restaurant. The game urged people to resolve the code, with the first one to put the two half-codes together and to successfully scan it winning a free meal at that restaurant.

If QweekR is proven successful, Le Peutrec plans to expand its reach to include other major cities in the country. For now, people can follow the magazine’s progress on Facebook.

This is not the first time we have heard of QR codes on magazines and other print media. We have seen these two-dimensional matrix barcodes making an appearance in various magazines and newspapers here and there. But while QR codes have long penetrated the print industry, mainly for marketing purposes, this is the first time we have heard of the codes exclusively making up the entire magazine. The only text you can see in QweekR are the short summary or descriptions that accompany the QR codes and tell readers about the embedded online content.

 

qweekr

 

If you also remember, in 2008, Tada Gets, which is a QR code magazine, was launched in Japan. Tada Gets did feature a large number of QR codes, but unlike QweekR, it didn’t actually rely on the QR codes to distribute content.

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CustomQRCodes.com provides eye-catching, beautiful and intuitive designs for you.  We make sure that our custom QR codes match your requirements and can even match your current designs.

Furthermore, we have a team of graphic artists who are also custom QR code design experts and have an understanding of how brands work.  We can translate your brand into your custom QR code design!