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How QR Codes Will Help Improve Health Care

19/10/2011

Quick response codes are being used by people in different fields and in different industries. They are used in restaurants, in retail stores, in events, in education, and even in the medical field.

When it comes to healthcare, we’ve heard of how these pixilated barcodes are used to make appointment for mammograms, or to get an online hospital tour. Indeed, a growing number of healthcare professionals agree that QR codes may just be the next big thing when it comes to efficient hospital marketing.

So how will QR codes significantly improve healthcare? Here’s how:

  • Patient education. Medical professionals can use QR codes to direct people to information regarding certain types of diseases and disease prevention methods or to share particular health tips. For example, pediatricians can post QR codes in their clinic waiting room where mothers can scan them and learn more about breastfeeding, or about a controversial child vaccine.
  • Appointments. Clinics, hospitals and laboratories can use QR codes to facilitate appointments. People who scan the code may be directed to an online page where they could schedule a check-up or a particular type of medical exam. This is what the Athens Regional Medical Center did when it placed QR codes in magazines and newspapers. The ads encouraged women to get a mammogram and to set an appointment right there and then.
  • Marketing health services. Medical specialists can advertise their specialization through QR codes. They can have QR codes posted in newspapers, magazines and posters located in strategic areas and have these codes resolve to an online information page about their field of specialization. They can also lead scanners to an informational video. Health care providers, clinics and hospitals can also utilize QR codes to promote their facilities and their services.
  • Facility maps and tours. It would be nice for people to see hospital facilities without having to go there physically. Seeing how a particular hospital looks like inside beforehand will help them decide to go there in case they would need to in the future. Hospitals and clinics can use QR codes to give people a video tour of what they could expect to find inside. This will also help future patients have a sense of security when they know what sort of services they could expect from you.

Custom QR Code Designs

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CustomQRCodes.com provides eye-catching, beautiful and intuitive designs for you.  We make sure that our custom QR codes match your requirements and can even match your current designs.

Furthermore, we have a team of graphic artists who are also custom QR code design experts and have an understanding of how brands work.  We can translate your brand into your custom QR code design!